Build-A-Bear Workshop IncBBW
What Build-A-Bear Workshop Inc does.
Build-A-Bear Workshop, Inc., a Delaware corporation, was formed in 1997 as a mall-based, experiential specialty retailer for children. Build‑A‑Bear has evolved to become a leading global "retailtainment" brand on a mission to add a little more heart to life. At Build-A-Bear, guests are invited to create personalized furry friends through a unique stuffing, dressing, accessorizing and naming process, accentuated by a memorable Heart Ceremony that creates moments of connection for people of all ages. Over the years, Build‑A‑Bear has grown into a multi‑generational phenomenon, positioned at the intersection of pop‑culture trends. Beyond its signature retail experience, our brand also offers pre‑stuffed plush, gifting, partnerships with best‑in‑class licensed and collectible characters, and original storytelling through Build‑A‑Bear Entertainment, LLC. Build‑A‑Bear’s current brand platform and message, “The Stuff You Love,” crosses ages and cultures while celebrating nearly 30 years of helping people mark life’s meaningful moments.
The Build-A-Bear brand has high consumer awareness and positive affinity, and we leverage our brand strength to expand the footprint of our retail experience locations through a range of store sizes, formats, and locations, including tourist destinations. In addition to growing our corporately-managed store footprint, we are also growing through partner-operated and franchise locations, particularly for our international expansion. Our ongoing digital transformation, which touches our e-commerce business, consumer loyalty program, and digital content, has led to omnichannel growth over the past several years. Build-A-Bear's pop-culture appeal plays a key role in expanding our total addressable market beyond children to teens and adults with sports licensing, collectible and gifting offerings, as well as to categories beyond plush.
Revenue and profit, by fiscal year.
| Fiscal year | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|
| Revenue | $255.3M | $411.5M | $467.9M | $486.1M | $496.4M | $529.8M |
| Net income | -$23.0M | $47.3M | $48.0M | $52.8M | $51.8M | $52.2M |
| Free cash flow | $8.3M | $19.9M | $33.6M | $46.0M | $27.8M | $39.5M |
More on BBW.
- Build-A-Bear Workshop Inc summary
- Build-A-Bear Workshop Inc financial statements
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- Build-A-Bear Workshop Inc health scores and style box
- Build-A-Bear Workshop Inc earnings
- Build-A-Bear Workshop Inc dividends
- Build-A-Bear Workshop Inc valuation
- Build-A-Bear Workshop Inc ownership and insiders
- Build-A-Bear Workshop Inc peers
Figures from Build-A-Bear Workshop Inc's filings with the U.S. SEC, standardised automatically; prices are end-of-day closes. Not financial advice.