Baozun Inc.BZUN
What Baozun Inc. does.
We are a leading pioneer in the brand e-commerce service industry and a digital commerce enabler in China. We empower a diverse range of brands to grow and succeed by leveraging our end-to-end e-commerce service capabilities, omni-channel expertise, and technology-driven solutions.
Recognizing the growing convergence of online and offline commerce, we view this trend to be a significant opportunity. Adhering to our vision of “Technology Empowers Future Success”, our advanced technology and operating platforms serve as a unified and robust foundation that supports our expanded range of services and markets. In 2023, we expanded our businesses into three business lines – Baozun E-commerce (BEC), Baozun Brand Management (BBM) and Baozun International (BZI).
Baozun e-Commerce includes our China e-commerce businesses, such as brands’ store operations, customer services and value-added services in logistics and supply chain management, IT, and digital marketing. Baozun Brand Management engages in holistic brand management, including strategy and tactic positioning, branding and marketing, retail and e-commerce operations, supply chain and logistics, and technology empowerment. We aim to leverage our portfolio of technologies to establish longer and deeper relationships with brands. Baozun International is a long-term opportunity that we will patiently invest in and explore. We have a distinct advantage to replicate our China e-commerce success. Baozun International will empower brands with local market insights and critical e-commerce infrastructure, serving local consumers through a wide product selection and differentiated customer experience.
Revenue and profit, by fiscal year.
| Fiscal year | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|
| Revenue | $8.9B | $9.4B | $8.4B | $8.8B | $9.4B | $9.9B |
| Net income | $426.0M | -$219.8M | -$653.3M | -$278.4M | -$185.2M | -$242.1M |
| Free cash flow | $199.0M | -$381.7M | $175.6M | $283.2M | -$30.8M | $313.9M |
More on BZUN.
- Baozun Inc. summary
- Baozun Inc. financial statements
- Baozun Inc. key metrics
- Baozun Inc. health scores and style box
- Baozun Inc. earnings
- Baozun Inc. dividends
- Baozun Inc. valuation
- Baozun Inc. ownership and insiders
- Baozun Inc. peers
Figures from Baozun Inc.'s filings with the U.S. SEC, standardised automatically; prices are end-of-day closes. Not financial advice.