Honest Company, Inc.HNST

NasdaqConsumer SpendingRetail-Catalog & Mail-Order Houses
Price (close)
$5.28
Market cap
$605.4M
P/E
—
Revenue (TTM)
$342.0M
Net income
-$12.2M
Dividend yield
—
1-year total return
40.1%
Net margin
-3.6%
Revenue growth
-12.3%
Debt / equity
—

What Honest Company, Inc. does.

Founded in 2012, The Honest Company (the “Company,” or “Honest,” or which may also be referred to as “we,” “us” or “our”) is a personal care company dedicated to creating cleanly-formulated and sustainably-designed products for everyone from babies to adults. By combining thoughtful design with science-based innovation, we deliver personal care products for everyone from babies to adults, spanning categories across wipes, personal care, diapers, and beauty. Our commitment to our core values, continual innovation and engaging our community has differentiated and elevated our brand and our products. Since our launch, we have cultivated deep trust around what matters most to our consumers: their health, their families and their homes. We seek to meet consumers wherever they want to shop, balancing deep consumer connection with broad convenience and availability. We believe our distribution strategy positions us for continued growth through our trusted brand and award-winning multi-category product offering.

Our Chief Executive Officer, as the chief operating decision maker, organizes the Company, manages resource allocations, and measures performance on the basis of one operating segment. We offer an array of cleanly-formulated and sustainably-designed products, including a portfolio of wipes and a personal care collection for everyone from babies to adults, as well as diapers. We use cleanly-formulated and safe ingredients designed for the whole family, including many naturally-derived ingredients that, most importantly, are effective. We also offer a portfolio of wipes, including all-purpose wipes, flushable wipes in both toddler and adult variations, sanitizing wipes, and make-up remover wipes. Our Clean Conscious® wipes are compostable and plant-based, made with over 99% water and designed to protect delicate skin. We have an extensive collection of personal care products for everyone from babies to adults, as well as adult facial care products designed for a range of skin types and concerns, many of which are certified by trusted experts and institutions, including the National Eczema Association. Our ingredients and formulas are toxicologist-audited for potential health concerns. Primary components of our diapers include responsibly sourced, plant-based fluff pulp and other plant-derived materials. Our diapers have an extensive modern and efficient design that uses less material.

Revenue and profit, by fiscal year.

Fiscal year202020212022202320242025
Revenue$300.5M$318.6M$313.7M$344.4M$378.3M$371.3M
Net income-$14.5M-$38.7M-$49.0M-$39.2M-$6.1M-$15.7M
Free cash flow-$12.3M-$38.4M-$77.9M$17.5M$1.0M$13.6M

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Figures from Honest Company, Inc.'s filings with the U.S. SEC, standardised automatically; prices are end-of-day closes. Not financial advice.