What Harley-Davidson, Inc. does.

Harley-Davidson was founded in 1903. Harley-Davidson, Inc. was incorporated in 1981, at which time it purchased the Harley-Davidson® motorcycle business from AMF Incorporated in a management buyout. In 1986, Harley-Davidson, Inc. became publicly held. Unless the context otherwise requires, all references to the “Company” include Harley-Davidson, Inc. and all of its subsidiaries. The Company has three reportable segments: Harley-Davidson Motor Company (HDMC), LiveWire, and Harley-Davidson Financial Services (HDFS). The Company's reportable segments, which are discussed in greater detail below, are strategic business units that offer different products and services and are managed separately based on the fundamental differences in their operations. Revenue by segment for the last three fiscal years was as follows (in thousands):

The Hardwire was the Company's 2021-2025 strategic plan which targeted long-term profitable growth, including enhancing the Company's position as the most desirable motorcycle brand in the world and driving value for its shareholders. The Hardwire strategic priorities included a focus on its most profitable motorcycle product segments, selective expansion into new and within existing product segments and markets, leading in the electric motorcycle market, growth beyond bikes into complementary businesses, enhancing the customer experience for riders and non-riders, and inclusive stakeholder management.

Revenue and profit, by fiscal year.

More on HOG.

• Harley-Davidson, Inc. summary
• Harley-Davidson, Inc. financial statements
• Harley-Davidson, Inc. key metrics
• Harley-Davidson, Inc. health scores and style box
• Harley-Davidson, Inc. earnings
• Harley-Davidson, Inc. dividends
• Harley-Davidson, Inc. valuation
• Harley-Davidson, Inc. ownership and insiders
• Harley-Davidson, Inc. peers

Figures from Harley-Davidson, Inc.'s filings with the U.S. SEC, standardised automatically; prices are end-of-day closes. Not financial advice.