Ibotta, Inc.IBTA
What Ibotta, Inc. does.
Ibotta’s mission is to Make Every Purchase Rewarding. We accomplish this mission by delivering digital promotions to consumers through the Ibotta Performance Network (IPN). We source digital promotions from our clients, which are primarily consumer packaged goods (CPG) brands, and distribute these promotions to consumers via our network of publishers, which is enabled by our technology platform. We have strategic relationships with Walmart Inc. (Walmart), Dollar General Corporation (Dollar General), Family Dollar Stores, Inc. (Family Dollar), Maplebear, Inc. (Instacart), and DoorDash, Inc. (DoorDash), among others, who are third-party publishers on the IPN and use our content to power their digital offer programs on a white-label basis. We also host offers on Ibotta’s direct-to-consumer properties, which include the Ibotta-branded cash back mobile app, website, and browser extension (collectively, direct-to-consumer (D2C), which is part of the IPN). Within D2C, we also partner with affiliate networks to access offers from certain retailer advertisers so consumers can earn cash back on a percentage of their total basket spend at those retailers.
In 2025, we introduced LiveLift™, a set of capabilities designed to help brands drive incremental sales at scale in a more cost-efficient manner. LiveLift™ enables more sophisticated projections and profitability metrics, including incremental sales and cost-per-incremental-dollar (CPID), to help our clients achieve the desired scale or efficiency for their promotions. We also have partnerships with Circana and ABCS Insights, which allow our clients to obtain third-party validation of the impact of their digital promotion campaigns via sales lift studies.
Revenue and profit, by fiscal year.
| Fiscal year | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Revenue | — | $210.7M | $320.0M | $367.3M | $342.4M |
| Net income | — | -$54.9M | $38.1M | $68.7M | $3.6M |
| Free cash flow | — | -$57.3M | $22.2M | $115.0M | $75.0M |
More on IBTA.
- Ibotta, Inc. summary
- Ibotta, Inc. financial statements
- Ibotta, Inc. key metrics
- Ibotta, Inc. health scores and style box
- Ibotta, Inc. earnings
- Ibotta, Inc. dividends
- Ibotta, Inc. valuation
- Ibotta, Inc. ownership and insiders
- Ibotta, Inc. peers
Figures from Ibotta, Inc.'s filings with the U.S. SEC, standardised automatically; prices are end-of-day closes. Not financial advice.