Lamar Advertising Co/NewLAMR
What Lamar Advertising Co/New does.
Lamar Advertising Company is one of the largest outdoor advertising companies in the United States based on number of displays and has operated under the Lamar name since 1902. We manage our business through three operating segments –billboard, logo and transit advertising. We rent space for advertising on billboards, buses, shelters, benches, logo plates and in airport terminals. We offer our customers a fully integrated service, satisfying all aspects of their display requirements from ad copy production to placement and maintenance.
Billboards. As of December 31, 2025, we owned and operated approximately 159,300 billboard advertising displays in 45 states and Canada. We rent most of our advertising space on two types of billboards: bulletins and posters.
• Bulletins are generally large, illuminated advertising structures that are located on major highways and target vehicular traffic.
Revenue and profit, by fiscal year.
| Fiscal year | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|
| Revenue | $1.6B | $1.8B | $2.0B | $2.1B | $2.2B | $2.3B |
| Net income | $243.4M | $388.1M | $438.6M | $495.8M | $361.9M | $587.2M |
| Free cash flow | $507.6M | $608.3M | $614.5M | $605.3M | $748.3M | $683.2M |
More on LAMR.
- Lamar Advertising Co/New summary
- Lamar Advertising Co/New financial statements
- Lamar Advertising Co/New key metrics
- Lamar Advertising Co/New health scores and style box
- Lamar Advertising Co/New earnings
- Lamar Advertising Co/New dividends
- Lamar Advertising Co/New valuation
- Lamar Advertising Co/New ownership and insiders
- Lamar Advertising Co/New peers
Figures from Lamar Advertising Co/New's filings with the U.S. SEC, standardised automatically; prices are end-of-day closes. Not financial advice.