LightInTheBox Holding Co., Ltd.LITB
What LightInTheBox Holding Co., Ltd. does.
We are a global e-commerce company, providing a diverse range of affordable lifestyle products directly to consumers worldwide since 2007. Over the years, the Company has built a reputation for offering a wide selection of products at attractive prices through its websites and mobile applications, available in multiple major languages.
In response to intense market competition in recent years, we have evolved from an online drop-shipping retailer to a consumer lifestyle company, by capturing consumer preferences and sentiment to offer differentiated products, driving consumer engagement through deep emotional resonance. For example, we focus on highly customized non-standard products during western festivals/holidays and special occasions such as Halloween/Christmas and weddings, meeting consumers’ emotional and lifestyle needs. Such events-driven positioning allows us to command premium pricing by addressing the sentimental rather than purely functional needs of global consumers, thereby delivering a joyful lifestyle to our customers.
In addition, we adopted a brand matrix strategy to further strengthen our position as a consumer lifestyle company. We launched three direct-to-consumer (DTC) apparel brands in short succession to cover different market segments, expand market share, and deepen our consumer engagement. The first brand is Ador, a women’s fashion brand targeting women aged 35-55. The second is a golf apparel brand focusing on female golfers aged 35 and above. The third is a women’s light party dress brand for the age group of 30 and above. With similar customer profiles in body characteristics, family structure and income level, these brands create business synergies and drive efficiency across product design, photography style, marketing channels, and supply chain operations. At the same time, the Company builds around the social attributes of women aged 30 and above, delivering emotional value and a more relaxed, enjoyable lifestyle experience across scenarios such as vacation, social golf, and parties.
Revenue and profit, by fiscal year.
| Fiscal year | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|
| Revenue | $398.2M | $446.1M | $503.6M | $629.4M | $255.3M | $224.3M |
| Net income | $13.3M | $13.1M | -$56.6M | -$9.6M | -$2.5M | $8.3M |
| Free cash flow | $27.1M | -$2.8M | $35.0M | -$21.9M | -$48.9M | $6.2M |
More on LITB.
- LightInTheBox Holding Co., Ltd. summary
- LightInTheBox Holding Co., Ltd. financial statements
- LightInTheBox Holding Co., Ltd. key metrics
- LightInTheBox Holding Co., Ltd. health scores and style box
- LightInTheBox Holding Co., Ltd. earnings
- LightInTheBox Holding Co., Ltd. dividends
- LightInTheBox Holding Co., Ltd. valuation
- LightInTheBox Holding Co., Ltd. ownership and insiders
- LightInTheBox Holding Co., Ltd. peers
Figures from LightInTheBox Holding Co., Ltd.'s filings with the U.S. SEC, standardised automatically; prices are end-of-day closes. Not financial advice.