RLX Technology Inc.RLX

NYSEConsumer EssentialsCigarettes
Price (close)
$1.71
Market cap
$2.1B
P/E
—
Revenue (FY)
$4.0B
Net income
$921.9M
Dividend yield
—
1-year total return
-31.0%
Net margin
23.3%
Revenue growth
44.0%
Debt / equity
0.01x

What RLX Technology Inc. does.

We are a leading global branded e-vapor company. We deeply engage in the key activities in the e-vapor industry globally, from scientific research, technology and product development, supply chain management, to distribution of products.

We leverage our strong in-house technology and product development capabilities and in-depth insights into adult smokers’ needs to develop superior e-vapor products. Since our inception, we have launched series of closed-system rechargeable e-vapor products, disposable e-vapor products and open system e-vapor products with various value-added features. To holistically improve adult smokers’ experience with our products, we have implemented a systematic five-tier development framework that encompasses molecular research, formulation and carriers, phase-transitions and delivery, hardware and interactions, and fundamental infrastructure and testing. Under this framework, we have developed many industry-leading technologies that strengthen various aspects of our products’ quality and performance.

We have designed and implemented rigorous and standardized systems of quality assurance and control that cover the key steps of supply chain management to provide high-quality products to adult smokers in a consistent manner. We strictly uphold our extensive internal standards for various aspects of our products, and conduct thorough quality assurance and control practices throughout the entire production cycle. We have also adopted an integrated approach to managing our third-party manufacturers and suppliers and monitoring the quality of a variety of production resources. We had developed and adopted an integrated offline distribution model in China by distributing our e-vapor products to the qualified distributors with wholesale license (namely provincial Tobacco Commercial Enterprises in China) via the National Transaction Platform in compliance with the E-Cigarettes Administrative Measures, the Administrative Rules on Transaction of E-cigarettes, and other applicable laws. The qualified distributors would supply our products to the qualified retailers with retail license via the National Transaction Platform, who then sell our products to users across China. We also operate offline stores in China by ourselves, which source e-vapor products solely from the qualified distributors with wholesale license (namely provincial Tobacco Commercial Enterprises in China) and offer a variety of branded e-vapor products.

Revenue and profit, by fiscal year.

Fiscal year202020212022202320242025
Revenue$3.8B$8.5B$5.3B$1.6B$2.7B$4.0B
Net income-$128.1M$2.0B$1.4B$534.3M$551.8M$921.9M
Free cash flow$2.6B$1.7B$448.2M$170.5M$844.3M$986.8M

More on RLX.

Figures from RLX Technology Inc.'s filings with the U.S. SEC, standardised automatically; prices are end-of-day closes. Not financial advice.