Zhihu Inc.ZH
What Zhihu Inc. does.
Zhihu is a leading online content community where people come to find solutions, make decisions, seek inspiration, and have fun. Our communicty supports discussions ranging from everyday consumer decisions, such as purchasing products or planning travel, to more specialized areas on professional knowledge, technological developments—including artificial intelligence—and academic topics. Our content ecosystem also addresses important life decisions, including education, career development and personal well-being. Through continuous contributions from our content creators, Zhihu has built a large and diverse content library that attracts both users and creators to engage with high-quality, experience-based and expert-driven content.
Since we launched our business in 2010, we have been dedicated to expanding our content and service offerings to meet the diverse needs of our users, content creators, and business partners. Over time, we have formed a content-centric business model, which continues to evolve alongside our platform. We have grown from a Q&A community into a comprehensive online content community in China, supported by a network of creators contributing trustworthy content, practical experience and insights. In 2025, Zhihu had 13.5 million average monthly subscribing members. As of December 31, 2025, Zhihu had 80.3 million cumulative content creators, who had contributed 953.9 million cumulative pieces of content covering over 1,000 verticals. Leveraging our content-centric business model, we have continued to develope and refine our monetization channels. In recent periods, we have also optimized certain revenue streams to improve operational efficiency and align with our strategic priorities. We will continue to evolve our monetization approaches in a disciplined manner.
Revenue and profit, by fiscal year.
| Fiscal year | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|
| Revenue | $1.4B | $3.0B | $3.6B | $4.2B | $3.6B | $2.7B |
| Net income | -$517.5M | -$1.3B | -$1.6B | -$843.6M | -$171.8M | -$192.9M |
| Free cash flow | -$246.4M | -$447.7M | -$1.1B | -$424.0M | -$282.9M | -$364.9M |
More on ZH.
- Zhihu Inc. summary
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- Zhihu Inc. key metrics
- Zhihu Inc. health scores and style box
- Zhihu Inc. earnings
- Zhihu Inc. dividends
- Zhihu Inc. valuation
- Zhihu Inc. ownership and insiders
- Zhihu Inc. peers
Figures from Zhihu Inc.'s filings with the U.S. SEC, standardised automatically; prices are end-of-day closes. Not financial advice.